Market Profile - Knoxville, TN
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Market Profile - Knoxville, TN

Profile: KNOXVILLE, TENNESSEE

VolunteerTV.com is the online home of WVLT Volunteer TV. VolunteerTV.com features news and sports headlines, as well weather forecasts for East Tennessee.

VolunteerTV.com also provides the people of East Tennessee with specials sections covering topics of interest to Knoxville and the surrounding area.

WVLT Volunteer TV also host niche sites directed to specific topics and audiences, including: information formatted for mobile devices (VOLtv2go.com); photo sharing (Volzeye.com); My Network TV site (MyVLT2.com).
       
Market Facts:      
     
2006   2011 (forecasted)
   
  • Population: 1,274,920
  • Population: 1,338,290
  • Adult Population: 999,660
  • Adult Population: 1,056,820
  • Households: 518,200
  • Households: 545,640
  • Median Age : 39.1
  • Median Age : 40.3
  • Median Income: $36,456
  • Median Income: $39,522
       
       
Source: Borrell Associates, Inc
       
       
Demographics
       
Age
       
18-20:
6.3%    
21 - 24:
7.0%    
25 - 29: 8.0% 18-49: 58.9%
30 - 34: 9.3% 25-54: 55.0%
35 - 39: 8.2%    
40 - 44: 10.6%    
45 - 49: 9.4%    
50 - 54: 9.5%    
55 - 59: 7.8%    
60 - 64: 6.8%    
65 - 69: 5.4%    
70 or older: 11.7%    
       
       
Education Level
       
Less Than HS: 13.4%  
High School Grad: 40.0%  
Some College: 28.0%  
College Grad: 18.6%  
Attended Trade or Vocational School:  
32.4%  
       
       
       
Household Size
       
One: 13.2%  
Two: 32.9%  
Three: 20.8%  
Four: 18.2%  
Five: 9.2%  
Six or more: 5.7%  
       
Gender
       
Men: 48.3%    
Women: 51.7%    
       
Family Income
       
  Under $20,000: 12.3%  
  $20,000 - $29,999: 13.8%  
  $30,000 - $39,999: 15.9%  
  $40,000 - $49,999: 12.5%  
  $50,000 - $74,999: 19.4%  
  $75,000 - $99,999: 12.8%  
  $100,000 - $149,999: 8.3%  
  $150,000 or More: 5.0%  
Market Average:
$66,141
 
       
       
Source: Borrell Associates, Inc.; Clickability.