Knoxville (WVLT) - Don't forget your mom with this weekend.

If you haven't already chosen that special gift, Volunteer TV's Mike McCarthy can help. He spent the day scoping out stores for gift ideas.

Few people in this world are more important than your mom, and few moms will let you live it down if you forget them. Even if you can't spend a great deal, we found some ways to remind mom just how much you love her.

Card after card, Sarah Nalle hunts the perfect words.

"Trying to find something that's sincere, but not over the top," Nalle said.

Because these cards will help tell her mother and grandmother how she feels.

"We don't do a lot of big presents. Most of the time, we do cards and just spend time together," Nalle said.

Mother's Day is Sunday. So Linda's Hallmark in West Knoxville's full of customers looking to say they have "The World's Best Mom."

"For Mother's Day, there's not a certain item you have to key in on. Mother's collect a lot of things," Linda's Hallmark manager Delena Toler said.

That's why Jim Shore Collectibles are top sellers. They feature Disney characters, angels, and animals. Jewelry and purses also are big buys. If you're looking for a different twist, try these Z Becky Brown bags.

"When you purchase this purse, you also will get one of these inserts. You can change out your colors, which is something we like, change our colors to make sure we match," Toler said.

You can also share your affection by telling mom with these sound cards and recordable picture frames. From Me to You will personalize just about any item in it's store.
So these coffee mugs and tote gags can have mom's...

"...initials, or name on it. If you have a special name you call your grandmother, you can put that on a photo album or picture frame," said Lesley Dirl of From Me to You.

When you're checking off your Mother's Day gift list, don't forget about Mama's-to-be. These matching mother-child pajama sets are big sellers.

"Even if the baby's not home yet, it's nice to look forward to because you want the baby to be comfortable when you come out of the hospital," Dirl said.

Whatever the gift, Nalle says it's her love for who's getting these cards that makes Mother's Day so special.

Maybe you're thinking about taking mom out to sunday brunch. We've called around for you. Copper cellar's completely booked, but Club Leconte, Ruth's Chris Steakhouse, and Regas still have availability. You can reserve those seats now. Aubrey's also has seats, but you have to wait until Sunday to call ahead for those.

The National Retail Federation says other popular gifts include spa treatments and gift cards to mom's favorite store.