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Posted: 5:47 PM Mar 22, 2011
Broadcast veteran Sam Littleton, 73, passes away
Broadcast veteran Sam Littleton passed away this morning following a lengthy illness. Sam was a revered member of the advertising sales community for decades here in Tennessee.
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19 Comments 
KNOXVILLE, Tenn. (WVLT) -- Broadcast veteran Sam Littleton passed away Tuesday morning following a lengthy illness.
Sam was a revered member of the advertising sales community for decades here in Tennessee.
Sam Littleton’s career took him from Memphis to Nashville where he worked for WSM radio and WSMV-TV as well as the Grand Old Opry.
He was also a partner in several radio stations.
In his semi-retirement, Sam ended up here in Knoxville where he most recently worked as a sales consultant for Volunteer TV.
Sam was also the father of our Vice-President for Sales, Dean Littleton.
In February 2009, Sam received the Knoxville Advertising Federation's highest honor for his contributions to the industry.
Sam Littleton was known for his trademark baritone voice, his calm professional demeanor and ability to befriend anyone in a matter of seconds.
In addition to son Dean, Sam leaves behind a daughter Mary and wife Sue.
Sam Littleton, broadcast pioneer, friend to so many and a beloved member of the Volunteer TV family, passed away at the age of 73.
Latest Comments
Sam was my neighbor in Brentwood beginning in '82. We solved the worlds problems some evenings standing in our driveways and he taught me what a good friend was suppose to be. Kind, giving (to a fault, 'Trader Sam' was the consummate gentleman. Have a cigar and a scotch on me, Friend.
What can be said that hasn't already been said? Anyone who knew Sam doesn't need to be told what a great guy is was. Everyone knew it the first time you met him. The Lords humidor is always full, and they're always Punch Rothchild Double Maduro. One day we will light up again together. I love you, my friend.
Sam was a very small part of my early sales career but with that left an impression that still reminds me today to be friendly,compasionate and understanding to all, like he was to me.
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