Another big game for the big orange and fans aren't the only ones rooting for a big win this weekend.

Knoxville businesses hope UT's back-to-back home games doesn't fumble sales anymore.

Managers say they're hoping for a turnover...not on a field, but at their counters.

Some retailers say the Vol's season has already tackled sales between 10 and 20%.

But the next two home games....Mississippi state tomorrow, then Alabama next week, could be their financial hail Mary.

Christopher Price has spent his last green...on the Big Orange.

"I probably won't buy a lot more the rest of the season. It's a rough season, and I don't really think it's going to get any better," Price says.

According to the Manager of Hound Dogs, James Hartsig, "When U-T's playing well, business is well. A huge SEC win can bring a lot of money in."

Neither has happened so far this season.

Hartsig say the Vols' 2 and 4 record has sacked sales between 10 and 20%.

"It's been a slow day and days before home games are usually pretty big," Hartsig remarks.

But James Hartsig says back-to-back home games could bring the needed financial turnover.

"If we beat Alabama, especially Alabama, sales will definitely increase," he says.

Knoxville has a half dozen downtown hotels.

Holiday Inn and Suites was one of only two we found booked for the whole weekend.

"We're full for tonight. And tomorrow. We filled up a little slower than in past years, for this particular game. It's a little scary for us because we count on this piece of business, Anita Lane, General Manager for the Holiday Inn and Suites says.

Half-Barrel managers says the season started with record sales on tap.

"Over 100,000 people are just up the street from us. We're going to get our business," Ken Stuart says.

They say business is still strong overall, even if fans don't always pack-in the booths.

"Knoxville revolves around the Vols winning or losings. So it's not unusual for people to be sad early in the week. That's reflected in our business early in the week," Stuart says.

Hound Dogs hopes the team and sales...bounce back, like last season.

"There was some concern, but we started winning again, and it turned out OK. Hopefully that can happen this year," Hartsig says.

Most of managers we talked to say the best game time for them is an afternoon or evening game.

That gives fans time to shop and eat both before and after the game.

That's the case for tomorrow night's game.