For nearly 90 years, the Regas family has operated Regas Restaurant in downtown Knoxville.

The business has been on Gay and Depot street through numerous recessions, even the Great Depression.

Bill Regas has been a part of the Regas restaurant since the 50's

How did the family business survive?

Perseverance.

First opening in 1919, Regas Restaurant has withstood some of the toughest times including the Great Depression in the early 1930's

"They paid their bills. They did not go bankrupt but it was some hard times," says Regas.

William Regas began his career with the family owned restaurant in the early 1950's.

He's seen his share of tough times in the 1960's and 80's.

"We had recessions but this is without question the toughest times," says Regas.

So how has William Regas made it when others failed?

For that, he turns to his father who started the restaurant with his uncle.

"They had the attitude we're going to make it. We're going to succeed. Hopefully, that's the attitude all of us will take now," says Regas.

But Regas also knows it takes more than just a good attitude.

Hard work and values for tough times which is why they're coming out with what they call small plates.

"Under ten dollars even, where people can come in have a small plate, a glass of wine, sit by the fireplace and enjoy the atmosphere," says Regas.

Regas says it's creating value for people so they can feel special even in the toughest times is what's kept them in business for 90 years.

"We want to be the place where you can create memories by breaking bread with fireplace with a glass of wine. It's hard to beat.," says Regas.

Regas says it's important to do what he calls recovery.

If the restaurant has a case of overcooked food for example, he says it's important to make the customer feel good before he leaves.

Also, knowing your customers always helps.

Instead of a generic welcome, Regas says what you'll hear is what your father, mother, or grandmother's been hearing for going on 90 years, Good to see you hope you enjoy your dinner tonight, calling them by name.